Create the face you see inside.
Answer 2 quick questions, add your selfie, and get a routine made for your face — then save it to come back anytime.
Your selfie stays on your device. We never store the raw image without your consent.
The digital drag mom the industry forgot to build.
Think of Trouvé as the friend who knows makeup — not just what to do, but why it works. TruBeauté helps you build technique, understand color, and grow your confidence one step at a time.
Selfie in. Personal routine out.
Answer a few questions
Two quick prompts — your look for today, and where you are on your makeup journey.
Add a selfie
Trouvé reads your features with care, on-device first. The raw image stays yours.
Preview a routine made for your face
See your steps unfold — coverage, color, technique — written for the face you brought.
Save it to come back anytime
Create a free account when it feels like yours, and pick up where you left off.
Learn on your own face.
Skip the static diagrams. TruBeauté helps you see where to sweep, tap, blend, and glow in a way that feels made for you — because it is.
- Your reflection becomes the tutorial.
- Practice the routine where it matters most: on you.
- Less guessing. More recognition.
Try it first. Save it when it feels like yours.
You can start anonymously. Create a free account when you want to save your routine, get more tailored suggestions, and come back to your progress anytime.
Private by design.
Your face is yours. TruBeauté is built to help you feel seen — not surveilled.
For many of us, beauty is personal. For some of us, it's also vulnerable. Privacy here is a product feature, not a footnote.
- No ads
- No trackers
- No selling your data
- Encrypted storage
- Stealth Mode
- Export or erase your data anytime
Start free. Save more when you're ready.
Begin without a card. Create your account when you want to save your routine and keep building on it.
- Start anonymously
- Unlimited product recommendations
- 1 face scan per day
- First 3 product tutorials free
- Stealth Mode + encrypted storage
- Tutorials for every product you buy
- Full on-demand tutorial library
- Unlimited face scans
- Early access to brand partner drops
Built by someone who couldn't find the guide they needed.
Iyal came out as non-binary trans and found beauty learning overwhelming — the tutorials weren't built for them. Working at Ulta and learning through drag opened a more affirming path, and a background in AI Trust & Safety shaped how this product treats your data. TruBeauté is the guide many of us never had.
Read the longer storyFree forever · No card · Your selfie stays yours